I’m Guadalupe Delgado, a dedicated marketing strategist with a strong focus on community-centered initiatives and a commitment to helping businesses unleash their brand’s potential through strategic, creative, and data-driven methods. I specialize in crafting tailored marketing strategies that effectively connect brands with their ideal audiences, leveraging hands-on experience in leading campaigns, optimizing customer journeys, and implementing multi-channel content strategies.
Check Out my Marketing Agency!
Lone Star Marketing Agency is a Texas-based creative firm dedicated to helping local businesses grow through strategic, results-driven marketing. We specialize in building strong brands, developing engaging websites, and creating impactful digital campaigns that connect companies with their ideal audiences. From content creation and social media management to targeted advertising and product launches, our mission is to help Texas businesses reach new levels of success with creativity, simplicity, and measurable results.
Core Skills
- Strategic Marketing & Brand Development
- Campaign Planning & Execution
- Customer Journey Optimization
- Digital Marketing & Social Media Advertising
- Client-Focused Engagement & Relationship BuildingData-Driven Decision Making & Analytics
- Sales Development
- Customer Serivce
- Strong Interpersonal skills set
Projects
Here are standout projects I successfully executed that earned me a certificate in digital marketing. Click on the title to explore the exceptional work I’ve delivered.
Content Marketing Strategy
In this project, I developed a content strategy to help a local business expand its reach nationally. By analyzing the business’s current content, I identified ways to pivot and scale their approach to attract a wider audience. The final strategy offers actionable steps for transitioning from a local focus to a national market through enhanced eCommerce and scalable services.
Content Galore
In this assignment, I built on my previous work auditing a local business’s content by drafting sample content for a multi-channel campaign. I selected one of the topics proposed in the earlier audit, creating a blog post and complementary social media posts to reinforce the same message across channels.
Website Design
In this unit, I applied my knowledge of WordPress, website planning, design, and structure to launch a new site from scratch. I implemented a logical site structure, UX/UI best practices, and objective-optimized pages to create a functional and user-friendly website.
SEO-Project
In this challenge assignment, I took on the role of an SEO professional to audit Hedge House Furniture’s website. I analyzed the site’s SEO performance and compiled recommendations in a presentation and spreadsheet. These insights are tailored for marketers and developers to enhance the website’s search rankings and drive greater visibility.
Team Project 1 – Pawsitive Pals Presentation
As the project leader for a team of five to six, I guided our research and creation of a comprehensive marketing plan for a nonprofit we developed. We built a website to serve as the cornerstone of our nonprofit’s marketing efforts and presented our plan, including research, objectives, and KPIs, in a detailed slideshow.
Google Ads Campaign Strategy for Tour Guide Business
I developed a Google Ads campaign for a local Austin tour guide business, targeting cultural explorers and foodies. The campaign includes a strategic keyword list, six segmented ad groups, and tailored ads to drive bookings and visibility, with CTR and conversion rates as key metrics.
- Drafted sample content for a multi-channel campaign based on a prior content audit.
- Created a comprehensive blog post focused on one of the proposed topics.
- Developed complementary social media posts to align with and reinforce the blog content across channels.
- Led a team in researching and creating a comprehensive marketing plan for a nonprofit.
- Built a website to act as the central hub for the nonprofit’s marketing efforts.
- Presented the marketing plan, including research, objectives, and KPIs, in a detailed slideshow.
Let’s join forces
Let’s join forces and ignite your brand’s potential! I am deeply passionate about crafting customized marketing strategies that resonate with your ideal audience. Unsure about who your target audience is? Let me guide you in developing a profound understanding by creating dynamic personas that will empower you to connect and engage with your customers like never before!
Guadalupe Matthew Delgado 